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Just when you think the election can't get any stranger.

In 1964, LBJ's re-election campaign ran the most famous political ad of all time: Peace Little Girl. More commonly known today as Daisy, the ad not-so-subtly implied that a Barry Goldwater victory would lead America to nuclear war. (If you haven't seen it, I definitely recommend that you take a look. There hasn't been anything scarier on political TV since.) After the nuclear explosion engulfs the screen in all its horror, the ad goes black, and the narrator intones, "These are the stakes."

After one showing, the controversial ad was pulled off the air amid intense criticism from, among others, the RNC. Said the RNC chair of the time, "This horror-type commercial is designed to arouse basic emotions and has no place in the campaign." Fair enough-- I'm as devoted a Democrat as they come, and even I will agree that Daisy was a pretty dirty trick on the part of the LBJ campaign.

Which is why I could not believe my eyes when I saw the ad currently playing on the RNC's front page. Take a look; it's the kind of blatant plagiarism that would get you failed at even the easiest class at Georgetown. They didn't even bother changing the tag line.

Well, let me denounce the ad with some original words of my own. I'd like Ken Mehlman to know that this horror-type commercial is designed to arouse basic emotions and has no place in the campaign. That's one for Familiar Quotations, straight from Or Skolnik.

2 comments:

leaveonlyfootprints said...

the ad buy is so small...this is meant to capitalize on the Swift Boat style of advertising - a controversial ad gets free play on network and cable news.

OrSkolnik said...

It was playing on CNN as early as Friday, so the media clearly bought it. Such is life.